EBN # 10 Shipley's Do-Nuts

Written by Crystal Walker

“You may own your own company, but the customer owns 100% of the business. This is the best advice for any business owner to live by. Dave, a successful small business owner of the popular franchise Shipley Doughnuts, this company was established in 1936 in Houston, TX. By the year of 1956, his family sought their opportunity for a chance to become business owners as well. Growing up throughout the years he saw his family’s success incline.

Their 21 years of success was an unquestionably eye opener for him. Doing his homework he chose a company with an extensive history. Making history from history brought out the motivation to continue and stay ahead. Channeling from 1936 to 1956 to 20012 there where and now are so many ways to promote your business, and he has known of many ways to reach out. Now in times when coupons where a great proposal to use to get the crowd in and talking about your business. Located in the Madison Tennessee area now he uses the company, it being a franchised operation, he uses the headquarters for main promotional outlets. With that being said, he converge customers to his location through social networking, without the hassle. Having all the tools you can to keep your business on the rise and in the spotlight is what comes when you continue to feed your customers. He has created a LTO (limited time offer) Pumpkin Spice doughnut, now as an owner he admitted of being a skeptical, and fear of the response, but going out on that leap, faith put his business towards that one extra step forward to customer’s assurance with the company. He didn’t allow his personal thoughts and feelings to go against a new doughnut. He planned, prepared, and executed. His customers’ response was good enough for the pumpkin spice to be held as a seasonal doughnut. Anyone can find a product and area to put it in and sell, but to be a successful small business owner; Dave gives us the best advice. He says for you to do your homework, and when you feel you’ve done your homework…do some more homework. Contact Shipley's 111 S. Gallatin Rd. Madison, TN 37115 615-865-8747

EBN #9 Kids Today

Written by Crystal Walker

How many parents today can honestly say they monitor their child’s electronic media use? Many children today are way too busy on facebook to read a book, and to busy tweeting to hear an actual tweet. It is apparent that technology has taken away from the child’s outdoor play; but parents must regain that control. Sources from NewsUSA studies show kids spend an average of 7 hours per day using some type of electronic source, but only 4-7 min outside in unstructured outdoor playtime. Numerous of parents may believe they monitor their child’s usage when it comes to electronics, but at the same time you as a parent could easily be blinded. Children may not always listen to what the parents say, however they sure can mimic what they see. Are you on the computer versus reading? Are you reading and teaching your child versus the latest child’s learning technology source. Little era’s right here is where it begins to change your child’s habits. Begin to rebuild your child’s imagination through experience with life, not through computers. There are countless ways to manage the usage of your child’s media time and balance with something tempered and more down to earth. No one wants their child to become socially instable. Meaning, your child should become sociable with his/her peers and it is an excellent opportunity to explore and use gross motor skills to facilitate learning. Not always wanting your child to run straight to a game system in opposed to running around outside. Limiting your child’s media usage in exchange for something more rewarding will be of more reason to make this of a permanent routine. Playing outside will limit your child’s risk of obesity, and according to an article written by Susan Hayes, in Scholastics Parent and Child Magazine, “In the past 30 years, childhood obesity rates have tripled. Today nearly one in three children in the United States is overweight or obese.” All this comes from lack of attention to yours child’s actions. Taking small steps into changing your child’s way of operating when it comes to media usage can help keep your child’s mind from being taken over from using the day to day technology, period.