EBN # 10 Shipley's Do-Nuts

Written by Crystal Walker

“You may own your own company, but the customer owns 100% of the business. This is the best advice for any business owner to live by. Dave, a successful small business owner of the popular franchise Shipley Doughnuts, this company was established in 1936 in Houston, TX. By the year of 1956, his family sought their opportunity for a chance to become business owners as well. Growing up throughout the years he saw his family’s success incline.

Their 21 years of success was an unquestionably eye opener for him. Doing his homework he chose a company with an extensive history. Making history from history brought out the motivation to continue and stay ahead. Channeling from 1936 to 1956 to 20012 there where and now are so many ways to promote your business, and he has known of many ways to reach out. Now in times when coupons where a great proposal to use to get the crowd in and talking about your business. Located in the Madison Tennessee area now he uses the company, it being a franchised operation, he uses the headquarters for main promotional outlets. With that being said, he converge customers to his location through social networking, without the hassle. Having all the tools you can to keep your business on the rise and in the spotlight is what comes when you continue to feed your customers. He has created a LTO (limited time offer) Pumpkin Spice doughnut, now as an owner he admitted of being a skeptical, and fear of the response, but going out on that leap, faith put his business towards that one extra step forward to customer’s assurance with the company. He didn’t allow his personal thoughts and feelings to go against a new doughnut. He planned, prepared, and executed. His customers’ response was good enough for the pumpkin spice to be held as a seasonal doughnut. Anyone can find a product and area to put it in and sell, but to be a successful small business owner; Dave gives us the best advice. He says for you to do your homework, and when you feel you’ve done your homework…do some more homework. Contact Shipley's 111 S. Gallatin Rd. Madison, TN 37115 615-865-8747