Written by Crystal Walker
Today, allot of people create ways to start a business. As for Jay Umboh, his brother, and sister, they all created Lotus Energy Drink. In 2009, they all wanted to create something people could use and a product that can relate to the crowd they wanted to reach. While on a vacation one day, Jay's sister was drinking a Red Bull, and said that they could do something a whole lot better. That was all they motivation they needed to create a new flavorful energy drink. Developing a new product with siblings can be tough at times. With Jay, he had to deal with many different opinions, ideas, and plenty hard heads that were brought to the table.
Eventually the name, design, and favor all worked out for the greater good. Developing the formula, they gave a test run for many people to try it out. Choosing to go along with the energy market, it is very competitive. They all managed to create the two flavors which are high in antioxidants called Mangosteen and Acai Berry. With the taste, they succeeded and received a 9 out of 10 on the feedback. With most packaging, energy drinks are sometimes confusing. They all wanted to put out a cleaner, simple look, using a lotus flower, and a dragon. Using the lotus flower, coming from the muddy waters, represents purity. Meaning health, wealth, and prosperity. While showing that it doesn't matter where you come from, you can do anything you put your mind to. The dragon brings out a feel of power and protection towards the flower. Pushing their product in the Nashville area, in such events as the MTAS Convention, Nashville Fashion Week, and Music Marathon Works. Wanting to connect with the 18-25, professional work hard by day and party at night hard workers, they don't want to forget them. With their street team they make sure they hit every major area to keep their brand trending. Receiving this nomination as Entrepreneur of the Year, for the 2013 EBN Awards, their response was with much surprise. To them it felt cool and good that their hard work has been noticed. Wanting to stay up to date with Lotus Energy Drink go to www.lotusforever.com or facebook/lotusforever.
Vote for Jay
No comments:
Post a Comment